How To Date Lee Jeans

Lee Jeans' slogan has been "Tin't Bust Em" since the 1940'due south, and Buddy Lee, Lee Jeans' 12.5-inch-tall mascot, has been put through a lot more than than explosions and automobile crashes to prove how tough the brand is. Lee was founded by Henry David Lee in 1889 in Salina, Kansas, as a workwear company that originally produced dungarees and jackets typical of the time.

In 1911, Lee manufactured their get-go bib overalls, but the company did not become a household name until 1913, when they pioneered the start full-jacket overall, the Lee Union-All. The Union-All was marketed to farmers, mechanics and railroad workers, and was so successful that Lee opened several manufacturing plants over the next 4 years.

The 1920s were a huge decade for Lee , seeing the nascence of two of their claims to fame. In 1920, Lee introduced their mascot, Buddy Lee. Buddy Lee was one of the earliest company characters used in American advertising, and Buddy'due south cheeky grinning and shifty eyes are nonetheless recognizable today.

In order to prove how tough Lees were, Buddy was submitted to a number of roughshod trials in his jeans, but he always survived them, grin, thanks to his tough-as-nails workwear. Buddy was even resurrected in 1999 for a few telly advertisements aimed at promoting the Lee Dungarees line to youth.

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In 1926, Lee was manufacturing a heavy, xiii oz. jean chosen the Cowboy Pant, marketed for seamen, loggers, and (plain) cowboys. The Cowboy Pant was also known as the Lee 101, and in 1926, Lee introduced the 101Z, the first jean with a zip-fly. With the introduction of the zip-fly, Lee started offering their Cowboy Pants with tailored sizing and inseam measurements for a more than personal fit.

Lee's leather logo patch has besides been through an interesting transformation as the company has evolved. In 1936, "pilus on hide" labels were stitched to the back of their jeans. The company logo was branded directly onto cowhide to appeal to the cowboy lifestyle.

Photo Courtesy of Lee-Japan

Ten years later the "hair on hibernate" label was introduced, Lee switched to their "twitch" label, which symbolized a steer's twitch every bit the hot brand was pressed to its hide.

Photograph Courtesy of Lee-Nihon

In the 1950s, denim began making its way into pop culture. In 1954, James Dean could be seen wearing jeans in "Eastward of Eden," and Lee 101Z Rider s speedily become one of James Dean's jeans of choice.

Photo Courtesy of VGLMen

With the budding casual market place, Lee created their "Leesures" line, and over the side by side 10 years developed stretch-pants and permanently pressed slacks, called Lee Prest. Past 1970,Lee was exclusively catering to fashion and exporting their garments to over fourscore countries.

These days, Lee has launched a new upscale denim line called Lee 101. The 101 linepays homage to the quality and adroitness responsible for the company's physical foundation, offering xiii.25 oz.-thirteen.75 oz. raw Italian and Japanese selvedge denim finished with their signature bluish selvedge thread. The Lee 101 line features details vintage leather logo patches and the "lazy S" stitching on the back pocket.

Photo Courtesy of Lyst

While Heddels does not recommend testing the dust of your Lees like Buddy Lee, we hope that owners of Lee Jeans can take comfort in knowing over a century of denim craftsmanship and innovation have gone into the Lee line.